Vision+Media are proud to be marketing partners of this new event bringing some of the best creative and digital minds to discuss and debate strategy, social media strategy and where digital media will go beyond 2010. The event is brought to the North West by Brainfood and in association with How-Do.
Tickets range from £55+VAT for students to £325+VAT full price.
**Early bird discounted ticket are available at £275 (Ex Vat) for a limited period by contacting Dunstan Carter on 0161 637 2977 or dunstancarter@how-do.co.uk and quoting Vision+Media **
Workshops
1. Brand - Developing, controlling and enhancing brand identity/awareness in the Social Media spectrum.
2. PR - Developing, controlling and engaging with conversations/stakeholders within the Social Media spectrum.
3. Research and ROI - How best to monitor, analyse and assess the effectiveness of social media campaigns and channels.
4. Web & SEO - How best to drive social media awareness/traffic to your content. How to ensure that your website is best placed to engage with and social media.
Programme
DATE: Sept 20th 2010
VENUE: The Point, Lancaster County Cricket Club
Speakers include:
DR EDWARD DEBONO
Edward de Bono has been called ‘the father of thinking about thinking’. He is ranked amongst the world’s leading Management Gurus and Thought Leaders and has written over 80 books with translations into over 42 languages. He is on the Accenture list of the fifty most influential business thinkers in the world. His methods are taught in thousands of schools around the world and are mandatory on the curriculum in many countries.
His instruction in thinking has been sought by many business organisations over the years, including: IBM, Prudential, Shell, Exxon, NTT, Nokia, Bank of America, Union Bank of Switzerland, GM and the Australian national cricket team.
Dr. de Bono is the world’s leading authority on conceptual thinking as the driver of organizational innovation, strategic leadership, individual creativity, and problem solving. Since 1970 his exclusive tools and methods have brought astonishing results to organizations large and small worldwide and to individuals from a wide range of cultures, educational backgrounds, occupations, and age groups.
Dr. de Bono has been credited with producing thinking techniques that are simple, practical, and powerful. His Six Thinking Hats®, Lateral Thinking™, DATT™ (Direct Attention Thinking Tools) Simplicity™ and training courses are world renowned for their simplicity of execution and application.
PETER KIM - SOCIAL NETWORKING
Peter Kim is a leading thinker and analyst on social business, which he discusses in his blog at Being Peter Kim. He is regularly quoted in the press by media outlets including CNN, CNBC, NPR, The New York Times, and The Wall Street Journal.
Peter was previously an analyst at Forrester Research, focusing on the intersection of social technology and marketing strategy. Prior to this he managed international marketing operations, e-commerce, and digital marketing at PUMA AG.
Follow Peter on Twitter
The Dachis Group was founded in 2008 by Jeffery Dachis of Razorfish fame. Its mission is to unlock the value of social technologies through Social Business Design. They work with leading brands such as Coca Cola, AXA, The BBC and BP.
They have recently purchased the UK social media agency Headshift.
RUSSELL DAVIES - BEYOND DIGITAL
Russell was born in Derby, enjoyed an uneventful childhood, did college, all that. After failing as a popstar and a joke writer he ended up in advertising and tried to do ‘interactive marketing’ way before anyone was interested. Ended up at Wieden + Kennedy working on clients like Microsoft, Nike and Honda. Then he went to work for Nike as Global Consumer Planning Director. He went freelance in 2006 and works with shadowy organisations like the Open Intelligence Agency and the Really Interesting Group . He also writes eggbaconchipsandbeans occasionally organises ‘Interesting’ conferences, plays with things like speechification , dawdlr and slowpoke and does columns for Campaign magazine and Wired UK.
If asked what he actually does all day, he’ll normally mutter something about ‘post-digital’.
http://kedlestone.backpackit.com/pub/974583
MARTIN BAILIE - DIGITAL CONSUMER INSIGHT
After a few eventful years as a theatre director followed by marketing roles at the Arts Council of England, at the BBC, BBC worldwide and at UK charities, Martin formed a digital marketing agency for the Arts and media sectors creating some of the earliest digital marketing in the UK. In 2000, Martin joined glue as Planning Director and a founding partner. Martin is a regular lecturer at the Institute of Direct Marketing, a founding member of the IPA Direct Marketing Committee, a member of the IPA strategy group and writes and lectures widely on marketing, business and technology.
SHEL ISRAEL - TWITTER
Shel Israel is an expert on how businesses use social media in marketing, communications, and customer support.
He works with businesses of all sizes on social media strategy and high-level business issues. Among the companies he has helped are Wells Fargo Bank, Sun Microsystems, Dell Computer, CNET, Intel as well as scores of start-ups.
He is author of Twitterville, How Businesses can Thrive in the New Global Neighbourhoods, [Portfolio, Sept. 2009]; co-author, of Naked Conversations--how blogs are changing the way businesses talk with customers [Wiley, 2006], and The Conversational Corporation, a Dow Jones eBook [May 2009].
Israel has contributed editorially to Business Week and FastCompanyTV. His GlobalNeighbourhoods.net, blog is among the 100 most popular business blogs, according to Ad Age.
Prior to the advent of social media, Israel advised technology startup companies on communications. He worked with the start-ups that initially launched Sun Microsystems, PowerPoint, PC sound and desktop mapping. When the Worldwide Web emerged, Israel consulting agency became the first to focus on internet start-ups and working with several memorable pioneers of that era.
Since 2005, Israel has focused exclusively on social media and how it is used in business, education, journalism, non-profit organizations and in global personal communications.
Israel has been covered by Forbes magazine, CNN, The Wall Street Journal, the Financial Times, the Los Angeles Times and many respected online and traditional publications.
He is a popular keynote speaker. Since 2006, he has addressed more than 100 audiences in nine countries on social media business topics.
Israel is a natural-born storyteller. He mixes humor into talks that are designed to make practical points. He selects from his portfolio of more than 100 case studies to illustrate social media best practices. Your audience will be inspired and surprised with what they can accomplish through the effective use of social media.
Israel is a senior fellow to the Society for New Media Research (SNCR) an organization that researches all aspects of social media for business, academia and government and sits on the board of advisors for the Social Media Club and SmartBrief on Social Media.
MATT DYKE - PLANNING & INSIGHT
Matt started life as a Millward Brown market researcher and quickly developed square eyes from pre-testing hundreds of TV ads. Then in 1997, he somehow ended up pioneering the first online banner advertising research study. This began his fiery love affair with digital media and he joined Tribal DDB. After a series of fortunate accidents, culminating in winning several creative awards, he eventually became Tribal’s Worldwide Planning Director and helped them win Adweek’s Global Agency Network of the Year. Matt then took on the challenge of integrating digital thinking into DDB London as their Head of Planning, across all media.
Whilst at Tribal and DDB, Matt was involved with some of the agency’s most groundbreaking projects across Volkswagen, Philips, The Guardian and the innovative Monopoly Live project. His work has won Gold at Cannes, Euro Effies, NMA, Campaign and Revolution, though he is most chuffed with winning the first two IPA Effectiveness Awards ever awarded to a digital agency.
After almost a decade in a big agency environment, Matt founded AnalogFolk in 2008. AnalogFolk is a new model agency for brands that are serious about creating more meaningful interactions with people. The agency rallying cry is to use digital technology to make the analog world better. AnalogFolk works with forward thinking brands that include ASICS, Belvedere Vodka, SEAT, Red Bull, Rowse Honey and The Sony Ericsson WTA Tour.
MATT DORIS - MARKETING MANAGER, EMEA, FACEBOOK
Matt Doris is the leader of Facebook’s European Marketing Solutions group. This team focuses on the innovative use of the Facebook platform to achieve long term marketing goals and works with Facebook’s biggest brand advertisers on ideation and strategy. Previous to Facebook, Matt spent seven years at Google where he established and ran a number of sales teams across offices and markets. Matt is also experienced in the field of training and has spoken at many major digital marketing and advertising events in the UK and Europe. A graduate of Trinity College Dublin, Matt cut his teeth in the online world whilst working at a number of online businesses in parallel to his education.
**Early bird discounted ticket are available at £275 (Ex Vat) for a limited period by contacting Dunstan Carter on 0161 637 2977 or dunstancarter@how-do.co.uk and quoting Vision+Media **