What: Econsultancy Innovaton Briefing - Mobile Innovations for 2011
Where: Peter House, Manchester
When: Wednesday 29th September 2010, 08:30-10:15
The aim of this mobile briefing is to give some insight and inspiration into the next generation of mobile devices, techniques and technologies that will shape the future of mobile marketing.
The mobile landscape continues to develop at a lightning pace, and with the smartphone explosion driving user behaviour into uncharted territory, it’s critical for brands not just to stay afloat in the present mobile environment, but to be ready for the future.
As well as a look at the stats you need to convince any business that a mobile strategy is key to engaging the next generation of consumers, and how different demographics are found in different parts of the mobile landscape, we’ll look at 5 of the most important trends for 2011.
The mobile web
What’s the scale of mobile web usage, and how should you approach it? Are there any special tips and techniques to deploying to mobile web when phones are now equipped with full HTML browsers?
mCommerce
How are consumers finding and purchasing with their mobiles? What new technologies and services are they discovering to get them the products they want, and how can brands get in early with them?
Augmented Reality
What might seem like the ultimate techy fad is set to gain real cut-through in 2011. We’ll define what AR is on mobile and look at brands who are making the most of it already
Mobile Advertising
With recent acquisitions from Google and Apple in the space, mobile advertising continues to be big news. However, of equal interest is the emergence of genuinely engaging ad formats, location and targeting that will take the industry way beyond banners and buttons
Location Based Communities
With the increasing convergence of social and mobile, Location Based Communities offer an opportunity to place brand messaging right into the heart of the user’s mobile lifestyle. What will propel these services into the mainstream, and what kind of campaigns are possible?
The cost of the briefing is £75 (20% discount for Econsultancy members) and can be booked online here.
For further enquiries please call 020 7269 1470 or email training@econsultancy.com