In The City 2010: Early bird delegate passes are now available! Buy now to get your pass for £150 - it will be going up to the full rate of £350 after 30th July 2010. You can also buy wrist band passes, which allow you access to the gigs, but not the conference, from only £22.
The festival is undergoing a fair amount of rebranding this year, in preparation for its 20 year anniversary next year. This time around prepare for more changes than just the cost of the ticket - for the first time in its history the conferences will not take place at the Midland Hotel, but instead will be held over a series of venues nearer Piccadilly train station. There have also been rumours of more live music venues - including some outside arenas - as well as stronger educational and vocational aspects to the conferences.
Take a look at their new site - designed by Manchester-based design agency Cahoona - for more information.
Bands can also apply to play at the festival by visiting the site.