The Northwest Regional Development Agency (NWDA) and Sony Computer Entertainment Europe (SCEE) have jointly invested £2m in a regional staff training and development programme, which will help SCEE to remain innovative and pioneering within an increasingly competitive market place.
Robert Hough, Chairman of the NWDA, said: “SCEE operates in an increasingly competitive marketplace and must continuously invest in the latest training. The pool of talent in the digital and creative sector in Liverpool and across the Northwest is outstanding so we must retain the major players in this sector and help them to remain competitive and become the best in the world, whilst remaining cost effective.”
Michael Denny, Senior Vice President, Sony Computer Entertainment Worldwide Studios Europe, said: “We are delighted that the NWDA has recognised the significant contribution that our industry has made to the region. This is about investing in people, who are our most important and valuable asset. The investment will allow our Northwest based operations to continue to be innovative, pioneering and competitive on a global level”
This programme will directly benefit current and future employees at SCEE, but will also have a positive effect on the wider Games sector in the Northwest. (A full press release of the announcement is available on the NWDA site)
- The region’s skills base will be further improved by sharing best practice and working with academia to close the gap between industry and Universities
- The project will support other regional initiatives, including MediaCityUK and the Media Enterprise Centre (MEC)
- By retaining and increasing the presence and investment of SCEE within the Northwest, we are retaining an attractor for talent outside of the region
- As SCEE continues to innovate, this has the potential to create business opportunities for the local supply chain, generating further additional value to the investment
