Building an audience in the digital age with Scott Kirsner

Date - Wednesday 27th January 2010
Venue - FACT, Liverpool

If you are new to the creative industry or a freelancer such as a filmmaker, musician, visual artist, games designer, radio or a TV writer… this session is a MUST for you!

Join author and CinemaTech editor Scott Kirsner for an interactive and intensive workshop on how creative artists can cultivate big audiences and earn a solid return for their work.

Morning Session
Fans, Friends & Followers with Scott Kirsner 10am till 2pm (finishing with lunch)

Based on the 2009 book Fans, Friends & Followers, Scott's workshop will avoid jargon and, assuming a reasonable level of familiarity with the internet, will focus on how you can:

• Start building an audience as soon as you commit to your project
• Use social media tools to get the audience engaged, involved, and supporting your work
• Choose the communication channels that work best for you
• Use your time effectively
• Reach potential audience members in partnership with already-established sites, blogs, podcasts, e-mail lists, and video series
• Understand the four kinds of fans
• Build, manage, and geotag your audience database
• Create a range of merchandise, physical and digital, for fans to buy
• Turn people interested in your work into fans who support you economically, from one project to the next.
Expect to be inspired and challenged, but also armed with real practical tips.

Afternoon Workshop – 2pm till 4pm (Optional)

Scott will be joined by one of North West Vision and Media’s team of trained Media Development Professionals, Krishna Stott, Director, Producer and Writer of Interactive Media.

Together they will facilitate a 2hour practical session to enable the ‘conversion’ of the morning’s ‘tips’ into a personal action plan.

Don’t miss out on this opportunity: Register today for your FREE PLACE at: http://scottkirsnerliverpool.eventbrite.com/

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These activities are funded by the Skillset TV Freelance Fund and the Digital and Media Skills Programme, delivered by Northwest Vision and Media in partnership with Skillset, and supported by the North West Development Agency.