If your website is critical to the future of your business, then you really need to understand how it is performing for you. It’s amazing to find that some small business owners don’t really appear to rate this as a priority.
The truth is that this may be a significant channel for you, which means that you absolutely have to maintain control of what’s going on. If you’re unable to maintain that level of control, then you’ll be in danger of running into trouble.
There’s some basic information that you’ll certainly need to know and I would advise making a note of the most critical facts. If you fail to do so, then it’s likely that you realise that you have a problem at the very last minute. That’s the way it is for so many of us!
Rather than waiting to encounter an emergency situation, take the time to understand who you have registered your domain name with and where your website is hosted. Also think about what will happen in the case of any issues. Do you have someone that you’re able to call?
In the first instance, you’ll probably want to have the number for your hosting company. But are there others involved too? It makes sense to have a clear path to contacting web developers and designers. Make sure that you are surrounded by individuals who have the necessary level of expertise.
That’s great for dealing with those situations where you need help in a hurry. You may also want to use some sort of early warning system, so that you immediately know about any problems with the site. Your analytics package may also have a role to play in this respect.
Firstly, you need to confirm that you are actually using an analytics package. If you’re not, then it’s likely that you are missing out on opportunities that may be available to you. It’s also likely that such an oversight will be costing you money. That’s not something that you’ll be wanting to hear.
But you’ll also be struggling to understand how individuals interact with your site and whether your marketing budget is being invested wisely. There are simply too many unknowns in that list. You can’t afford to operate on this basis.
So you need to get a real grip of the situation. Gather an understanding of how your site works and how others use it. By doing so, you’ll put your business into a stronger position.