The newly formed Children’s Media Conference (previously the Showcomotion Conference), has been commissioned by Vision+Media to produce three seminars, designed to stimulate production companies based in the North of England to consider the opportunities in working in the children’s sector in the future.
The second of these seminars, ‘Tackling the Markets’ was specifically designed for companies who are already actively, or have ambition to be, involved in the production of children’s media content internationally.
This seminar explored key trends from the international markets for children’s content and addressed questions such as:
- Which territories are the most lucrative and most likely?
- Where do co-production possibilities lie?
- What are the differences between European, Transatlantic, Asian and Middle Eastern markets?
- Who are the major players and where can you go for more information and help?
- What needs to be done to make programmes internationally attractive and viable?
- How much money can you expect to make from international sales?
- Where do multiplatform projects fit into the equation and how can they be monetised internationally?
- How can you work with a distributor and what can they do for you?
- How does licensing and merchandising fit into the international equation?
- Kidscreen, MIFA, Cartoon Forum, Mip Junior - do I need to be at these markets?
The seminar was produced and introduced by Helen Brunsdon and guest speakers were:
Neil Court (Consultant)
Sarah Muller (CBBC)
Marion Edwards (HIT Entertainment)
Judith Rooney & Karen Holden (UKTI)
Genevieve Dexter (Cake Entertainment)
Andrew Baker (Rights TV)
Kelvin Gardner (Licensing Agent)
Anthony Utley (Media and Distribution Consultant)
You can download highlights from the speaker presentations on the right hand side of this page.
Please also have a look at the summaries of the other events in the series: Children's Commissioning Seminar and Innovative Funding.
